Will Arnet and Jason Bateman team up to create a new entertainment company. DumbDumb focuses on commercials, shorts, and original content that could be adapted for the big screen. Electus, a Ben Silverman company, is set to deliver DumbDumb’s content via its already established comedy division. while utilizing the web production and development infrastructure of CollegeHumor.com. Arnett and Bateman bring product placements to the next level.
Before they conceived DumbDumb, the two were already creating content. Bateman explains, “Will and I, and our friends and colleagues, are spending a lot of time doing these funny viral videos, sketches made for a low price,” he said. “It’s a fun hobby for a lot of us. There’s a marriage to be made there, between sponsors and what we find ourselves doing.”
Even though it’s a competitive market for companies such as DumbDumb, they have the whole package: great ideas, good sense of humor, contacts and fame. This project is well made, entertaining, absolutely funny and really creative. DumbDumb is sure to be a success.
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